SEO

SEO (Search Engine Optimization) is a fancy word for helping you get higher up in the search engine rankings. The higher up you are, the more people visit your site (assuming there’s people searching for the keywords you’re ranking for). More technically, SEO optimizes a website’s content and structure so it can be more effectively indexed (found) by search engines. SEO is typically used as an umbrella term to also include SEM (Search Engine Marketing), or promotion of your content once your site is SEO optimized. Collectively a search marketing campaign includes keyword analysis, competitive analysis, link building, social sharing, content marketing, conversion optimization, and other buzz words that can work together to help you get more traffic to your site. But don’t feel overwhelmed! Our SEO Series will take you through all this one concept at a time. And we also have expert articles for those already in the know. If you’re new to the game, begin with our What is SEO? article below.

What is SEO (Search Engine Optimization)?

SEO

SEO is short for Search Engine Optimization. It originally meant optimizing the internal structure of your website so search engines would understand and index your content more readily. Today, it’s an umbrella term that includes content marketing and link building efforts used to increase your rankings in the SERPs (Search Engine Results Pages – or what you see when you type a search into a search engine’s search box)…

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Best SEO Tools: SpyFu vs Semrush vs Moz vs Raven vs Majestic vs Ahrefs & More!

Best SEO Tools

This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that most of these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer will know that to find a quality solution, you are going to have to pay for it…

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Authority Labs Review: Want to Outrank Your Competition?

Authority Labs on computer screen

Need a more efficient way to manage your SEO (Search Engine Optimization) tracking and enhance your keyword strategies? SEO is ever-evolving, and it’s crucial to your site’s success to know where you stand. Tracking search engine rankings is a key element to staying ahead of your competitors, and that’s where Authority Labs comes into play. Read our