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Why is design essential for business growth? In today’s super-competitive business world, you have to work harder than ever to stand out. There are tons of other companies who provide the same services you do. So to get more customers, you have to find a way to shine brighter than the competition. The less you look and sound like everyone else, the more you’ll be seen and heard. (Note: our We Rock Your Web logo that appears above in our header was designed by Stephen Lockwood – easy to work with and super talented and strategic) You have to stand out to be outstanding. But how?
Hiring the right graphic designer is the key to making this happen. A talented and creative designer is an expert in finding ways to differentiate you from your competition and building a customer driven marketing plan. Design has the power to persuade and make connections with your customers. Customers trust brands who invest in themselves. Whether you’re starting out with just a logo and business card or extending your branding through packaging, websites or sales materials, a designer is the difference between blending in and standing out in a good, professional way.
A true designer will partner with you from start to finish. Their first step is to understand your company, your goals, your competition, and most important of all, your customers. Their goal is to build strong relationships between you and your customers. If you do this, sales will follow.
Request For Services
Click here to submit your design request and receive a quote on your project from a talented marketer and designer who an help improve your business growth trajectory. He is helping us as well having recently redesigned our We Rock Your Web logo which you can see in the header above.
Define Your Target Customer
Defining your target market should be your first step in your marketing plan. Having a well-defined target customer is a MUST for your business as it should drive your entire marketing strategy. Target marketing allows you to focus your marketing dollars and brand message on a specific market that is MORE likely to buy from you than other markets. This is a much more affordable, efficient and effective way to reach potential clients and grow business.
Once you find your ideal (target) customer, now it’s time to aim all your marketing efforts towards them. The right marketing partner can help you better identify your target and streamline your marketing so that it resonates with them to get results. They will work with you to create a customer driven marketing strategy. Your customers need to hear words and see visuals that make them feel you understand who they are, what they want, and make them believe you have what they’re looking for. Save money and get a better return on investment from marketing by defining your target audience and using an expert to communicate clearly with them.
Develop Your Unique Value Proposition
Your company is unique and that is why you believe in your business. But does everyone else know what is valuable and unique about you? Your unique value proposition (UVP) communicates how you differentiate yourself from your competitors. A UVP clearly states the reason why customers should do business with you. It must capture consumer’s attention, be easy to understand, differentiate you from others and persuade purchase decisions. What does your business offer that is unique and valuable? Whether it’s your low price guarantee, quality, return policy, location, experience, enthusiasm, safety, or reputation, a designer will help you effectively present it to the market and drive sales.
Every company has a UVP, but not all market it well. When your UVP is broadcast clearly and effectively, customers will be attracted to you. You’ll become the hunted, instead of the hunter. Communicate to customers that your product is the obvious choice and focus on what you do better than everyone else. While your competition keeps copying each other, hire a designer to be creative and do something uniquely better than the rest. Your UVP means nothing until your target market (your customers) knows it and your consumer driven marketing plan is in action.
Why You Should Outsource Your Marketing
One of the advantages of using external resources to help with a company’s marketing effort is the ability for the outsider to peak inside without being engrossed by the organization. People inside a company have a hard time imagining just what it is that a potential customer is looking for and how to communicate effectively that they have a product or service that can help them.
Good marketing communicates your benefits, not what you do. The tendency of an internal marketing team or person is to try to explain in painful detail everything their company does. This is not what people really want to know. People care about why you are different and what you can do for them. They want to know your UVP.
Strong branding and professional design go quite a long way in communicating benefits in 100 words or less. This is why good designers and marketers are not just artists, but also commerce-driven psychologists.
Graphic Designers Should Ask Questions About Your Business to Help You Grow Sales
Okay, so now you know what to do to establish a strong foothold on your market potential, but how will you choose the right graphic design and marketing partner for your business? With so many designers available, it isn’t simply the lowest price you should be looking for. We suggest you start by looking for one who can do more than just design. If they ask questions about you and your business, then chances are, they want to help you succeed and not just interested in winning advertising and design awards. Cool and pretty designs that are off-strategy for your target market will not produce sales growth. The designer should be more interested in seeing your business succeed than in building their own portfolio. Make sure they are interested in working with you to create a true consumer-driven marketing strategy before you even start designing or you will be throwing good money after bad.
Customer Driven Graphic Designers Are Hard to Find
Many graphic designers are consumed with creativity yet they lack focus in customer driven marketing strategy. When a designer develops a strategy that is followed up with creativity, they can become your marketing partner and company’s best friend. These are hard to find, so take your time. Find one who fits well with you and your company culture and is ready to dig into your company and its unique needs. Make sure they’re ready to understand your needs and create marketing solutions that will deliver results to meet your goals. This combination of graphic design meets strategic marketing is hard to find, but it will definitely pay off in sales growth for your company if you invest in the right partner.
Request For Services
Stephen Lockwood of Astronaut Crew Design can help you grow your business with designs that get your customers to act. Click here to submit your request and receive a quote on your next design project. And we know first hand how great it can be to work with a customer driven marketing designer because Stephen designed our We Rock Your Web logo! Check it out in the header above.