Recap: New Media Expo Conference in Las Vegas

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Team CSM at NMXThis year’s New Media Expo (formerly Blogworld) took place in the Convention (and outrageous fun!) capital of the world, Las Vegas, NV, January 6-8, 2013, at the Rio Convention Center. There were a number of highlights and takeaways and for someone like me, who blogs professionally and personally, I thought it was a great way to kick off 2013. Nothing says new year like new media.

Who attends The New Media Expo COnference?

The conference itself is geared towards anyone ranging from beginner to expert in the areas of social media, podcasting, blogging, video series and SEO. You also had the option to upgrade your pass to All-Access, which included the BusinessNext and extra social media sessions for marketing, IT and PR professionals. I went with the basic content creator pass, although there were a few all-access only sessions I would have liked to attend, I did just fine without this extra cost and pass.

2013 NMX Keynote Presenters

Keynote presenters included Scott Monty, Global Head of Social Media for Ford Motor Company, Chris Hardwick, Chief Creative Officer at Nerdist, Guy Kawasaki, author and former Chief Evangelist of Apple and Amy Jo Martin, CEO & Founder of Digital Royalty, among others. If you didn’t get a chance to make it to the conference, or missed one of the keynotes (like I did) then you can catch them on USTREAM. There were a great variety of new media mavens, who shared their first hand experiences, case studies and lessons learned in the past few years navigating the new media space.

2013 NMX Panels

In addition to the keynotes, there were a number of panels and sessions throughout the day. The most impactful session that even some of the speakers were raving about was from Amanda Blain CEO, Girlfriend Social who spoke about “How To Tie Google Plus And Your Blog Together For Increased Exposure In the Search Engines And More Traffic”. While newcomers, including myself, have long thought of Google Plus as a “Ghost Town”, I am now convinced of the full power and potential of this social media force to help boost your brand presence on the web and to better find information. I could write an entire article on Google Plus alone (oh wait, I did!), but for the sake of staying on topic let’s just say there will be more to come from this underdog.

New Media Trends to Watch in 2013

Other new media trends from the sessions included using images to enhance your content and better tell your story, personifying your brands so people can relate to people not logos, and use more cats. Yes, cats. If you can put a cat with your content, it will have a much higher chance of being shared/retweeted/liked, etc. I don’t know what it is about cats but the internet loves them.

All in all, it was a very beneficial conference full of great insights and key influencers. It was well worth every minute and penny and I highly recommend it to anyone thinking about attending in the future. A few of the minor downfalls were logistics related (i.e. consistent wi-fi issues at an internet conference), but nothing that got in the way of learning and having a great time. If you’re one for non-stop parties and socializing, this isn’t the conference for you, but there was an opening and closing party as well as podcast awards and plenty of time for networking including the speed dating sessions and expo. And if you go with colleagues and/or friends, like I did, there is plenty of time to socialize on your own, especially in Vegas.

How to Attend This Year

Bummed you missed it? Well, there’s always next year. Register to attend NMX next time around and find out who will be in town for the event by checking out the speaker line up.

Have you attend NMX or Blogworld in the past?

Sadie has acted as the email marketing coordinator and web designer for one of the world's largest travel companies and managed social media for dozens of major brands. She has a breadth and depth of web and marketing knowledge that reaches far and wide. She loves all things Mac and keeping up with all the latest web trends.

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