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Search Engine Marketing (SEM) is used to increase the presence of your online business on the Web. It comprises a multi-pronged approach involving search engine optimization, keyword analysis, link building, social networking, and more. In our new 10 Step SEO 101 Series, learn the essentials of SEM, and find out what you can do to drive more traffic to your important pages.
Search marketing covers SEO (Search Engine Optimization), which deals with optimizing a website’s content and structure so it can be more effectively indexed (found) by search engines, as well as industry and keyphrase analysis and link building. Keyphrase analysis analyses what people search for and how often, and uses this information to give recommendations as to what topics you should focus your website content on. Link building helps build external links – ie. links from external websites that point to your website – an important metric search engines use to evaluate the importance of your website and its pages.
Learn SEO in 10 Steps
We’ve written 10 concise articles that outline the most important elements of search marketing in our SEO 101 series. Over the next 10 days, we will be releasing one article each day. Browse on over to What is SEO? to get started.