Best SEO Tools: SpyFu vs Semrush vs Moz vs Raven vs Majestic vs Ahrefs & More!

How do we keep this site running? This post may contain affiliate links — the cost is the same to you, but we get a referral fee. Compensation does not affect rankings. Thanks!

Best Overall SEO Tool
SEMrush logo
Best Keyword Tracker
Best Backlink Tracker
Ahrefs logo

If you’re familiar with SEO (Search Engine Optimization), you know how ever-changing and evolving the industry is. While anyone in this field needs to stay up on the latest industry trends, the most important part of the job is tracking and strategizing your SEO plan. Trying to do this without an SEO tool is a fool’s errand. This comparison looks at the leading SEO software options and distinguishes what sets them apart from one another. You’ll notice that these solutions have free trials, but after that, there is a monthly fee involved. While there are free SEO tools out there, any experienced online marketer knows that to find a quality solution, you’re going to have to pay for it.

It’s important to keep in mind what you’re looking for in your SEO marketing before choosing a tool. Are you the webmaster for one website? Are you an SEO service provider with dozens of clients? Do you just need a keyword tracker? How about an easier way to do keyword research? Or maybe you have a great keyword strategy and just need to focus on backlinks. There are different tools for different goals, and some tools that try to combine every possible SEO strategy.

Best SEO Tools

We’ve chosen three SEO tools that have separated themselves from the competition. We haven’t ranked them #1, #2, #3 as we have with many other services on this website, but instead, have separated each tool into the SEO category in which it excels.

Best Overall SEO Tool: Semrush Review

Semrush logoVisit Website

It’s always a concern when it seems like one product is trying to do too many things at once. This was my hesitation when I first learned about SEMRush years ago. But after a few years of daily use, I’m comfortable saying that SEMrush does a little bit of everything, and does it all well. The backbone of SEMrush is the Analytics Reports. From this tool, you can research search data, traffic, and competitors for a domain or a keyword. If you are into paid advertising, you can get a deep look into what keywords your competitors are bidding on and how much traffic they are generating from their efforts. Piggybacking on all of this research is SEMrush’s backlink analysis. We are customers of SEMRush and use most features of the service in our SEO marketing.



  • Site Audit tool shows overall website health and what issues you need to address
  • Position Tracking tool provides historical data and can target different devices and locations
  • SEO Ideas tool looks at your content and compares it to your competitors’ to give you ideas
  • Brand Monitoring tool easily allows you to monitor your brand reputation online
  • Great for competitor evaluation – track keyword position changes, traffic values, and more
  • Speedy! The data loads quickly, unlike some competing services
  • While we appreciate SEMrush’s Keyword Difficulty tool, we’ve found it places too much emphasis on total Google results, perhaps making some keywords less difficult than their rating provides

Here is an overview of SEMrush’s interface:

SEMrush Screenshot


SEMrush offers a 7-day money back guarantee on all plans.

Price Per Month$99.95$199.95Must Contact
Reports Per Day3,0005,000Must Contact
Projects550Must Contact
Keywords5001,500Must Contact
Scheduled PDF Reports520Must Contact

SEMrush also provides custom plans if there isn’t a stock product that works perfectly for you. For example, if you just want to add another session (simultaneous login) or user, you can pay for this a la carte.

View this video for a quick visual rundown on SEMrush:

Read our in-depth SEMrush Review

Best Keyword Tracker: AuthorityLabs Review

Authority Labs logoVisit Website

AuthorityLabs is your go to tool for daily search engine ranking tracking. The local tracking feature (you can filter by country, city or zip code), is a great tool for those targeting local areas. Other features include competitor tracking and mobile rankings. Another unique feature is the “Now Provided” report. By linking your account with Google Analytics, you’ll be able to easily see what terms you are ranking for and can implement those terms into AuthorityLabs with one click. If you have multiple domains covering the same topic, you can save time with domain groups — a unique feature in our findings. We are customers of AuthorityLabs and use the service to track keyword groups by monetary value.



  • See your daily rankings on Google, Yahoo and Bing
  • Now Provided Report gives you access to keywords you rank for that you may not be aware of
  • Shows all URLs you are ranking for if you rank for multiple URLs with the same term
  • Sorts keywords by default alphabetically and no way to change this setting

Here’s a look at the Authority Labs Interface:

Authority Labs Screenshot


AuthorityLabs offers a 30-day free trial.

 PlusProPro PlusEnterprise
Price Per Month$49$99$225$450 (Starting)

Read our in-depth Authority Labs Review

Best Backlink Tracker: Ahrefs Review

Ahrefs logoVisit Website

Ahrefs offers among the best backlink analysis available among all SEO tools. Not only is their backlinks database massive compared to other tools, but Ahrefs’ competitor analysis is also among the best. Another top feature is their Content Explorer, which searches the web for the most popular content for any keyword or topic. Other key features include SERP overview and position history, related keyword ideas, and the difficulty level. Ahrefs takes some time to learn, but their results are worth the learning curve.



  • Extensive web crawler (among the best available)
  • Huge backlink database
  • Easy, one-click SEO checker for competitors
  • Comprehensive social share information
  • SEO toolbar Chrome extension
  • Only the two highest plans give you everyday updates
  • No local keywords included in search volumes
  • Keyword suggestions don’t come with a relevancy score
  • Web traffic stats not as robust as other tools

Here is a look at Ahref’s interface:

Ahref's screenshot


Ahrefs offers a 14-day free trial for its Lite and Standard plans. You can save 20% off the following prices if you pay annually.

Price Per Month$99$179$399$999
Number of Users1135
Tracked Keywords3001,0004,00010,000

Other SEO Tool Reviews

While these services didn’t crack our “Best of” awards, they are all worthy of a look if you are serious about search engine optimization.

Long Tail Pro | Majestic | Moz | Raven | SEO Book | SEO Power Suite | SerpBook | SpyFu | Ubersuggest

Long Tail Pro Review

Long Tail Pro logoVisit Website

Long Tail Pro’s core areas are keyword research, competitor analysis and rank checking, but its main strength is as a keyword ranking tool. Long Tail Pro pulls keywords from Google’s Keyword Planner and uses a unique Keyword Competitiveness algorithm to calculate each keyword’s ranking potential (on a 1-100 scale). This tool can save you a ton of time by quickly analyzing the top 10 results in Google for each of your keywords. It also checks SERP data points in your meta tags, domain and page authority, and much more.



  • Among the most accurate keyword ranking tools to help calculate keyword profitability
  • Detailed competitor metrics
  • Fast, cloud-based platform
  • Some users report that the tool is inconsistent in bringing back data, i.e. the keyword analysis feature shows the load box but with no data

Here is a screenshot of Long Tail Pro:

Long Tail Pro Screenshot


Long Tail Pro offers a 7-day free trial and 33% off if you pay annually.

  • $37/month for Starter Plan; includes 10,000 keyword searches
  • $67/month for Pro Plan; includes 25,000 keyword searches
  • $147/month for Agency Plan; includes 60,000 keyword searches

Majestic Review

Majestic logoVisit Website

Majestic (formally MajesticSEO) is laser focused as a leading backlink history checker. As you probably expect, with this tool you can track referring domains and backlinks to any URL. Where does Majestic start to differentiate itself? The detailed reporting of new and lost backlinks and anchor text reports. The feature we are most impressed by is Majestic’s custom Trust Flow and Citation Flow scores. Trust flow is a method of looking at a site’s link profile and comparing that profile to other websites with a similar profile. If those sites are quality, the Trust Flow is higher. If those sites are not quality, the Trust Flow is lower. Citation flow looks at the number of links and the quality of them and assigns a score. We are customers of Majestic and use it as our primary backlink tracker.



  • All-in-one backlink checker
  • Unique Trust Flow and Citation Flow metrics
  • Exporting reports can be tedious — lots of columns presented all at once

Here’s a look at Majestic’s interface:

Majestic Screenshot


All plans include a 7-day money-back guarantee.

 Silver QuarterlySilverGoldPlatinum
Subscription Length3 Months1 Month1 Month1 Month
Price Per Month$49.99$78.99$169.99$399.99
Annual Price$500.88$500.88$1,700.88$4,000.88
Number of Users11515
Detailed Reports6060300950
Analyzable Links5 Million5 Million25 Million100 Million

Moz Review

Moz logoVisit Website

Moz is a known leader in the SEO world. Their blog is consistently one of the best resources for online marketers. There are a handful of Moz products available, but we’re focusing on their most popular product, Moz Pro. The core competency of Moz Pro is tracking keyword rankings, but you also get access to Moz’s Open Site Explorer — a powerful link profile analysis. Another fantastic feature is a site crawl that identifies possible SEO issues, similar to SEMrush’s Site Audit.



  • Search Visibility Score shows overall rankings performance
  • Moz Page and Domain Authority provide unique metrics
  • SEO toolbar Chrome extension
  • Tracks keywords weekly instead of daily

Here is a look at Moz Pro’s keyword tracking interface:

Moz Pro Screenshot


Moz Pro offers a 30-day free trial. You can also save 20% off the following monthly prices if you pay annually.

Price Per Month$99$149$249$599
Tracked Sites51025100
Tracked Keywords3007501,9007,500

Raven Tools Review

Raven logoVisit Website

Raven Tools main focus is on their custom reporting, so if you are an agency that represents a lot of clients, this could be a good fit. Raven started as an agency 10 years ago and couldn’t find an online marketing solution that had everything they needed, so they created their own. Their drag- and-drop reporting allows you to provide an all-encompassing report for whatever your client desires. Ravel Tools has a site auditor, keyword ranking reporting, and a link checker.



  • Users report that Raven is willing to add features based on customer feedback
  • Custom, drag-and-drop reporting of any combination of Raven features
  • Limited product information on website — they push for you to sign up for a free trial to learn all of the features

Here’s a look at Raven’s site auditor:

Raven Tools Screenshot


Raven Tools offer a 30 day free trial. Both paid versions offer the site auditor crawl for up to 10,000 pages per site and unlimited branded reports.

  • Pro – 4 Users – $99/month
  • Agency – Unlimited users – $249/month

SEOBook Review

SEO Book logoVisit Website

WRITER’S NOTE: This is currently closed to new members, and there’s no pricing information.

SEOBook, owned and operated by SEO guru Aaron Wall, is slightly different than all of the other offerings in this comparison. Wall’s business started in 2003 with one of the most successful SEO books in history and then transitioned his efforts into an online SEO course. The course is geared towards novice marketers — they claim that you are hiring your own personal SEO expert when you pay for their service. At $300 a month, the cost isn’t cheap, but if you’ve made it this far in the article and you’re completely overwhelmed by the content, a personal SEO expert might not be a bad move. Once you join, you get personal interaction, but SEOBook also has its own proprietary tools like a keyword suggestion tool, keyword list generator, keyword ranker and competitive analysis.



  • Personal interaction
  • Community forums to ask questions
  • Free tools for anyone to use – we found they keyword density tool to be very useful
  • Expensive
  • Tools are not as advanced as other services


SEO Book does not have a free trial, but they do offer prorated refunds.

  • $300/month

SEO PowerSuite Review

SEO PowerSuite logoVisit Website

SEO PowerSuite is a bundle of some powerful, professional SEO tools: Rank Tracker, SEO SpyGlass, WebSite Auditor and LinkAssistant. They offer a free version that has a ton of features, but you can’t save any of your projects. To get the most out of SEO PowerSuite, you must first pay a one-time fee for the software license and then pay a monthly fee for Search Algo updates — these keep your software in line with search engines’ changing algorithms and let you store projects in SEO PowerSuite Cloud.



  • Excellent SEO Spyglass tool gives you in-depth backlinks research, analysis and anti-penalty link audits
  • Rank Tracker can harness keywords from Google webmaster tools, Google Trends, and Google Analytics
  • Only one user per software license
  • Some users report slow speeds with larger amounts of data

Here is a look at the SeoPowerSuite interface:

SEO Power Suite Screenshot


SEO PowerSuite offers a free version — a fantastic way to try out most of their robust features. All editions include unlimited websites and keywords. They also offer deep discounts on their monthly Search Algo subscription if you pay annually or every two or three years.

Professional Edition

  • $299 Professional License (one-time fee)
  • $6.95/month Search Algo subscription

Enterprise Edition

  • $699 Enterprise License (one-time fee)
  • $19.95/month Search Algo subscription

SerpBook Review

Serpbook logoVisit Website

SerpBook is an SEO checker that has a similar approach to that of AuthorityLabs in that it focuses on automatic keyword rank checking. SerpBook updates Google every few hours and Bing and Yahoo daily. SerpBook also automatically updates PageRank, Backlinks and Alexa ranks daily. Other unique tracking features include YouTube tracking and Google Mobile ranking. We are customers of Serpbook and use it for quick alerts when one of our top terms has a significant rankings change.



  • Rankings update more frequently (hourly) than Google’s Webmaster Tools (48 hours)
  • Unlimited tracking of keyword rankings history (WM Tools is only 90 days)
  • Easy to create new categories and share only those specific categories
  • Note tracking so you can annotate internal changes to your sites
  • Easy to understand charts to see your rankings on specific days
  • In our experience, the historical numbers are not that accurate nor up to date
  • If you rank for the same term across multiple URL’s, SerpBook only shows the top URL

Here’s a look at SerpBook’s rank tracker:
SerpBook Screenshot


SerpBook offers a 14-Day Free Trial on all plans. And you can save 10% if you pay semi-annually and 20% by paying annually.

Price Per Month$11.95$29.97$79.97$199.95$329.97
Keywords/Domains Per Month502001,0002,5005,000
On-Demand Keyword Updates Per Day1506003,0007,50015,000

SpyFu Review

SpyFu logoVisit Website

Spyfu’s focus is competitive research. You can find out what your competitor is doing by seeing which keywords they buy, which ads they run and which organic keywords they rank for. What stands out? Not only do you see this competitive information now, but there’s a nine-year history provided. SpyFu also offers keyword tracking.



  • Researching your competitors’ historic ads gives you an excellent opportunity to tweak your site’s ad copy
  • Member discounts on other services (including AuthorityLabs)
  • No local data

Here is a look at SpyFu’s research tool:

SpyFu Screenshot


All SpyFu plans come with a 30-day money back guarantee.

Price Per Month$49$99$299
Annual Price$528$888$2,388
Weekly Tracked Keyword Rankings5,00015,00040,000
Sales Leads & Domain Contacts2505002,000
Top List Results10,00015,00040,000
API CallsNone10,00010,000

Ubersuggest Review

Ubersuggest logoVisit Website

Ubersuggest is a free keyword suggestion tool that’s an easy-to-use way to find keywords you won’t get from Google’s Keyword Planner. Launched by a self-proclaimed Internet geek who’s passionate about SEO, Ubersuggest has recently been acquired by a new owner who promises even more new features “coming soon.” From their website you can also install the free KeywordEverywhere extension for Chrome and Firefox to get free search volume and CPC. Sure, it’s basic compared to our other services reviewed here, but, hey, it’s entirely free.



  • Free keyword suggestion tool
  • Easy for beginners
  • Filter for web, YouTube, images and more
  • Select target market
  • Lacks many features, including keyword rankings, competitor analysis, etc.

Here’s a look at UberSuggest in action:

UberSuggest Screenshot



What About Keyword Trends?

Now that you have SEO software to track your results, you first need to get your top terms up there! Learn about keyword trend analysis and how you can use keywords trends tools to find out which of your terms may experience growth, which are merely seasonal, and which are expected to decline. After all, why optimize on a term that won’t be searched for in a few years? Conversely, optimize now on a low-competition term that’s barely searched for, with the insight that it’s going to blow up in the near future to get a nice leg up on your competition!

What’s your go-to SEO tool?

Whether it is setting up a home entertainment system controlled by a PC or geeking out on one of his many iDevice's, Jeff loves all things tech. He does not leave home without his iPad or his golf clubs. You never know when a good day might turn into a great one with the help of one (or both) of these trusty tools.

Leave a Reply

6 Comments on "Best SEO Tools: SpyFu vs Semrush vs Moz vs Raven vs Majestic vs Ahrefs & More!"

SEO Work in Progress
SEO Work in Progress

I have been using SEMRush for the past year or so and I find a new helpful tool every time I am in there. And, wow, the data it provides is invaluable in optimizing my website. I would definitely recommend it to anyone.


I am a beginner in seo , through your post I got idea of tools in seo . Thanks for the info


We search a Seo Tool but from what i discovered here the price are to high. I don’t understand exactly why they are running this level of price.

George Coem
George Coem

I’m using SERPstat after I switched from LTP. SEMrush has long been my plan B, albeit it’s pricier. I’ve grown to learn that there’s no way I’m buying a keyword research tool without API.


Hey George, would you mind explaning why you wouldn’t want one without API access? Thanks.


I am very impressed by your detailed review. I’m looking for tools that can help me manage my company’s SEO and it seems while there are dozens of free products out there, you definitely pay for what you get. I’ve also found that some tools are really good at one particular thing but then you can’t afford to buy multiple services (yet alone keep up with them all). Based on your experience it seems like SEMRush is the way to go as far as a one stop shop. Will do the free trail and check it out, thanks!


Send this to a friend