Get Marketing Results with Vertical Response

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VerticalResponse ReviewVertical Response is a marketing solution designed to make the marketing process simpler and more effective for small businesses. This article takes a look at the various services that Vertical Response provides and why they could be the business solution you’ve been waiting for.

Visit Vertical Response’s Website

Review Overview

Customer Service & Reputation
Pricing Template Selection
Social Media Marketing
List Segmentation
Spam Score


Vertical Response has support for every department to get your questions answered. However, they aren't the best at it. This is what truly hurts Vertical Response.

Who is Vertical Response?

Vertical Response, a business unit of Deluxe Corporation, headquartered in San Francisco, CA., focuses on providing a suite of self-service marketing solutions for small businesses. Vertical Response believes that their product can empower small businesses and non-profit organizations by allowing them to create, manage and analyze their own marketing campaigns. Some of the features offered by Vertical Response include responsive templates, one-click social media sharing to Facebook and Twitter, email signup forms, and autoresponders.

Vertical Response, with nearly one million customers, is ranked as the 409th fastest growing company in North America by Deloitte’s 2012 Technology Fast 500. Vertical Response was named a Blue Ribbon Small Business of the Year by the U.S Chamber of Commerce of 2011. For seven straight years, the company was recognized on the list of Top 100 Fastest Growing Companies in the Bay Area by the San Francisco Business Times.

In 2014, Vertical Response won two gold International Business Stevie Awards: Company of the Year in Advertising, Marketing & Public Relations, and New Product or Service Introduction of the Year. And Their Customer Service Department won a Silver Stevie award for outstanding service.

Key Features

Vertical Response has updated many of its key features, including:

  • Account set up with no credit card information required
  • Marketing guides, tutorial videos, webinars and blog
  • A free plan for businesses with up to 1,000 subscribers and 4,000 emails per month
  • Customizable opt-in forms
  • REST-based API and developer program, giving small businesses the ability to build email and social marketing applications
  • Integration Marketplace, where you can sync with 15+ online tools and software, including Salesforce, Zapier, and Survey Monkey
  • List segmentation and management tools
  • Return on Investment (ROI) reporting
  • Social media sharing with Facebook and Twitter
  • Customer support 7 days a week



  • Great free plan
  • 70 responsive email templates and HTML templates
  • More than 1 million users – so they’ve got to be good
  • VerticalResponse Social includes a Social Media Dashboard with which you can schedule a full month of social media posts (Facebook, Twitter, LinkedIn). Also provides relevant content based on your industry and interests
  • Offers a free credit program to allow not-for-profit 501(c)(3) organizations to use this program free of charge
  • Real-time reporting and statistics, accessible from any web browser
  • Google Analytics and Salesforce integrations
  • Free webinars and support seminars, along with video tutorials, on how to make the most of your email newsletter campaigns
  • You can segment your mailing list, and send out newsletters to sub-groups of your mailing list
  • Pay as You Go option gives you flexibility each month
  • Offers a whopping 25MB of online image storage for your newsletters
  • Excellent support community. It appears that the support community has relatively fast response times, is well-organized, and has avid user interaction
  • Free email archiving
  • Surveys are an additional hefty fee per month
  • It’s important that you don’t provide a “from” address in opt-in forms as this may result in confirmation notices not reaching recipients. If you leave the “from” field blank, Vertical Response will auto fill it with one of its own. This should be more obvious
  • When a recipient unsubscribes from a Vertical Response email they unsubscribe from all VerticalResponse user emails, so they might unsubscribe from yours unknowingly
  • Their spam checking tools are very limited. For instance, you can’t get a spam score indicating the likelihood that your email newsletter will make it to your subscriber’s inbox
  • No image hosting or event marketing features
  • Poor contact management features


Below is the pricing for email marketing through Vertical Response.

Free Plan

Vertical Response now offers a pretty impressive free plan available to anyone with no limited time offer. You can have up to 300 subscribers and send 4,000 emails per month at no charge.

Monthly Subscriptions

For those looking to send emails more frequently or for those with larger email lists, you can purchase monthly plans beginning at $11.00 a month for up to 500 subscribers. Monthly prices increase as you add more subscribers, but paying a bit more gives you some added perks:

  • Send unlimited emails per month (Basic, Pro & Pro+)
  • Dedicated contact person (Pro & Pro+)
  • Delivery rate improvement review (Pro & Pro+)
  • Email template with your logo (Pro & Pro+)
  • Custom social posts to increase engagement (Pro+)
  • Track, report, and optimize your campaigns (Pro+)

Pay As You Go Plan

The pay as you go system operates on purchased package credits which begin at $7.50 for up to 300 emails. Pricing goes down the more you purchase. Credits are good for three months from the day you purchase them. Have a monthly account but need to occasionally bump up your emails? You can use the pay as you go plan to supplement your monthly subscription.

Special Nonprofit

Vertical Response offers 501(c)(3) nonprofit organizations special pricing — 15% off a monthly subscription plan or 10,000 email credits for free, a $175 value every month.

How Do Customers Rate Vertical Response?

See what real users have to say about Vertical Response, some positive experiences and some negative. We hope these user comments can help you make an informed decision about which service to choose.

Positive Reviews

Upon researching for an email resource, I came across some vendors that required subscriptions that were not affordable for my operation, nor did I need the amount of emails that were in each subscription level. Others had the option to buy just the emails you would use, again it was unaffordable. I came across Vertical Response, and honestly the think that attracted me at first was the price. Upon using it, it was very easy to use and I was sending an email within no time. – Steffen H., G2 Crowd 12/14/2016

VerticalResponse is a good choice for an email marketing solution when you also need advanced image-editing features. There’s no guarantee that your contacts who use Gmail will receive your emails, though. Creating segmented email campaigns is also more difficult with this application than with the best email marketing services. However the templates and marketing responses were quite healthier. – Ram G., GetApp 2/23/2017

Negative Reviews

Other than it being free I dislike the majority of what the app offers. The way in which email are created is very clunky and time consuming for staff. It takes up to a day sometimes to get a email out the door when the content has already been provided. That is because the majority of the time when we send test emails they look different than what we see in the preview. Their support is helpful when I do call in but normally there is a long wait and I am still never 100% satisfied with the email that are going out. – Lucas V., G2 Crowd 3/29/2016

We used VR for a couple months but were not happy with the reporting features. We were also hoping for A/B testing abilities in order to see which email subject lines, from lines, etc would perform better to our customer lists. – Alex L., GetApp 12/8/2016

Why Are Responsive Template Designs Better?

By 2018, 80% of email users are anticipated to access their email through a mobile device, according to a recent report by The Radicati Group. That’s why it’s important for you to make sure your emails look great on all devices, not just your PC. Vertical Response and a number of other email marketing services are quickly moving to providing responsive templates. Here, you’ll learn more about this latest trend that’s sure to grow.

Is Vertical Response Right for You?

Visit Vertical Response’s Website

If you’re looking for an easy-to-use service that doesn’t have a ton of sophisticated features in terms of email design elements and easy ROI reporting, you may want to check out Vertical Response. Although they’re not among our top choices, their services have come a long way over the past few years, and the ability to incorporate everything within the same service could be the best choice for your needs.

Have you used Vertical Response and any of its newer features? How do you think it stacks up against the rest?

Amy grew up in England and in the early 1990's moved to North Carolina where she completed a bachelors degree in Psychology in 2001. Amy's personal interest in writing was sparked by her love of reading fiction and her creative writing hobby. Amy is currently self employed as a freelance writer and web designer. When she is not working Amy can be found curled up with a good book and her black Labrador, Jet.

Leave a Reply

3 Comments on "Get Marketing Results with Vertical Response"

VR User
VR User

Vertical Response is having issues with response tracking lately. I’m contemplating finding a new EMSP because of it.

Michelle Schenker
Michelle Schenker

Hi VR User,

Sorry to hear about this tracking issue. While VR offers a great service, they are actually not among our top three winners for best email marketing service provider. You might want to check out this article to determine your next steps.

And our first place winner, Get Response offers a FREE trial, check out their intuitive email intelligence.

Thanks and best wishes, Michelle @ We Rock Your Web

Alex Schenker
Alex Schenker

VerticalResponse would like to offer our loyal readers and exclusive deal!

Sign-up today and you will get a FREE 30-day trial and when you enter the coupon code: rockyourweb50 after you are signed up for the free trial (or even if you are already a Vertical Response customer!), you will save 50% off their Social Media Marketing Program, VerticalResponse SOCIAL for LIFE! So, instead of paying $18, you will pay only $9 per month for as long as you stay a customer.

How to get the Deal:
Go to Accounts > Subscriptions > Social Subscription

Then click on “I have a discount code” and then enter the promo code: rockyourweb50

What is VerticalResponse’s Social Media Program?

What makes Vertical Response’s Social Media program special? Users can schedule posts up to a month in advance and even use the content suggestion tool if you are looking for inspiration and new ideas.


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